They unload this van full of neon signs and reload it every day/night. It's like portable advertising for this particular liquor store. It took me a couple of weeks of driving past at different times (on way to/from work, not stalking the liquor store) to realize what was going on.
These arrows (at an open studio event in several mill buildings) were supposed to help people find their way around the mill to the various artists' open studios. There was nothing not confusing about them but something quite hilarious.